Essays about: "green brand culture"

Showing result 1 - 5 of 7 essays containing the words green brand culture.

  1. 1. To be or not to be…green, that is the question

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

  3. 2. Secret sustainability: A case study of why a company might go silent with its green achievements

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Antonia Alan; Jenny Trolläng; [2022]
    Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

    Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

  4. 3. SoFo in Stockholm: Placemaking in the age of hipster urbanism

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Christopher Pickering; [2020]
    Keywords : critical urban theory; gentrification; grassroots; place; placemaking; housing; small business;

    Abstract : The transformation of cities through gentrification and the commodification of culture and green space are central problems in Urban Studies. This thesis investigated how cities like Stockholm can move forward from this gentrification. READ MORE

  5. 4. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Miriam Green; [2019]
    Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

    Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

  6. 5. Regeneration dynamics of pedunculate oak in natural temperate forests: a case from southern Sweden

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Olle Finnström; [2016]
    Keywords : eutrophic temperate mixed broadleaf forest; competition; crown size; disturbance; oak regeneration; pedunculate oak; quercus robur; stem diameter; tree height;

    Abstract : Oaks are some of the most wide-spread and iconic trees in human culture, yet populations of oaks are declining due to land conversion, disease and because of lack of disturbance in temperate forests. Oaks are fairly light demanding trees, requiring large-scale disturbance to create suitable environments for regeneration. READ MORE