Essays about: "Annie Bäckstrand"

Found 1 essay containing the words Annie Bäckstrand.

  1. 1. No retailer is an island in the sea of CSR : A multiple case study of how buyers and suppliers co-create CSR in the retail supply chain.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Annie Bäckstrand; Filippa Sjögren; [2020]
    Keywords : Corporate Social Responsibility; Sustainability; Buyer-Supplier Relationships; Co-creation; Collaboration; Retail Supply Chain; Facilitators and Barriers;

    Abstract : In recent years, the concept of sustainability has increased of importance and customers today are more aware of the implications of not being sustainable. As of the increased awareness, customers are demanding more sustainable practices from retailers, which leads to them communicating this further down the supply chain. READ MORE