Essays about: "Appeal"

Showing result 16 - 20 of 379 essays containing the word Appeal.

  1. 16. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Keywords : Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Abstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE

  3. 17. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  4. 18. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Anneli Perijäinen; [2023]
    Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

    Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE

  5. 19. Advantages and Disadvantages of a Web-Based, Interactive Resume : A Qualitative Case Study

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nicole Wijkman; Karolina Sjökvist; [2023]
    Keywords : CV; resume; recruitment process; resume format; user experience; CV; rekryteringsprocess; CV-format; användarupplevelse;

    Abstract : This thesis examines the advantages and disadvantages of interactive resumes in comparison to traditional static formats, with a specific focus on their relevance in the consultancy industry. Despite the prevalent use of resumes in job applications, there is a lack of research on the merits and drawbacks of interactive resumes in relation to their static counterparts. READ MORE

  6. 20. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE