Essays about: "Attention-Based View"

Found 5 essays containing the words Attention-Based View.

1. 1. Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics : A qualitative multiple case study on managers within the energy and power industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Malin Godenius; Victoria Karlson; Sophia Röse; [2023]
   Keywords : Attention-Based View; Heuristics; Digital Technologies; Digital Transformation; Attention Allocation; Managers;

   Abstract : ABSTRACT           Date:   2023-05-31      Level:   Bachelor thesis in Business Administration, 15cr      Institution:   School of Business, Society and Engineering, Mälardalen University Authors:     Malin Godenius (95/10/06)   Victoria Karlson (94/04/01)   Sophia Röse (99/12/06)      Title:   Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics      Supervisor:   Edward Gillmore      Keywords:   Attention-Based View, Heuristics, Digital Technologies, Digital Transformation, Attention Allocation, Managers      Research questions:  RQ1: What effect do digital technologies have on managers' attention allocation? RQ2: How do digital technologies substitute or complement managers' heuristics?      Purpose:   This study aims to explore and understand how increased access to digital technologies influences managers' attention allocation. The primary purpose is to investigate how digital technologies may substitute or complement managers' heuristics. READ MORE

3. 2. Leadership & The importance of Corporate Entrepreneurship

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Erik Johansson; Aava Frisk; [2023]
   Keywords : Corporate entrepreneurship; Leadership; SME; Entrepreneurial orientation; Management innovation; Leadership innovation; Entrepreneurship; Autonomy; Attention based view;

   Abstract : Due to the importance of corporate entrepreneurship and leadership innovation when nurturing and building the company, along with keeping up with competition in an ever developing world these concepts have become more of an importance over the past few years. Corporate Entrepreneurship has an important role in building innovation and is needed to avoid disruption. READ MORE

4. 3. Marketing AI in B2B relationships from an attentional perspective : A qualitative multiple case study on marketing managers from manufacturing and IT industries

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Oussama Ayad El Alam; Peter Kumlin; [2022]
   Keywords : Marketing AI; Digitalization; B2B Relationships; Attention-Based View; Abduction; Cross-case analysis;

   Abstract : Purpose: To explore the influence of marketing AI on marketing managers' attention allocation to leverage customer relationships in different business-to-business contexts. Method: Abductive approach and multiple case study, data collection was made by qualitative semi-structured interviews and secondary data collection. READ MORE

5. 4. AI’s implications for International Entrepreneurship in the digital and pandemic world : From external and internal perspectives

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ibb Lampic Aaltonen; Fiona Fust; [2022]
   Keywords : Artificial intelligence; International entrepreneurship; Innovation; Business Opportunity; Resource; Entrepreneurship; Covid-19; Automatic Speech Recognition.;

   Abstract : In the fourth industrial revolution, technological advancement and digital transformation are inevitable, which impact individuals, organizations, and governments tremendously and extensively. The current ongoing pandemic covid -19 has been a catalyst that accelerates the pace and scale of embracing digitalization, which leads to a dramatic shift in the business environment. READ MORE

6. 5. How Organizations Responds to Crisis Induced Change Through Organizational Change and the Attention Based View

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Oscar Shin Sjöberg; Alex Sundberg; Oliver Johansson; [2022]
   Keywords : ;

   Abstract : Abstract This paper explores two Multinationals Companies, Ericsson, and Volvo Buses and how a crisis can induce organizational change, and how the attention allocation changes due to the crisis. In this paper, the COVID-19 pandemic is the crisis that is examined through the lens of prior, during, and post periods. READ MORE