Essays about: "Axel Paulsson"

Found 2 essays containing the words Axel Paulsson.

  1. 1. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
    Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

  3. 2. Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy

    University essay from Lunds universitet/Teknisk logistik

    Author : Axel Paulsson; Axel Gyllfors; [2021]
    Keywords : E-commerce; B2B; SME; Enablers; Barriers; TC; Strategy; Implications; Technology and Engineering; Business and Economics;

    Abstract : As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17. READ MORE