Essays about: "Azra Kljako"

Found 2 essays containing the words Azra Kljako.

  1. 1. Who Needs Innovation : Do SMEs really give up on innovation ventures?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Azra Kljako; Christoffer Olsson; [2019]
    Keywords : Innovation; innovation processes; innovation failures; SMEs; influences; innovation hinders.;

    Abstract : Background: Small and Medium enterprises (SMEs) are the main contributors of innovation. However, there are challenges that organizations face even if they foster innovation. These constraints are often external or internal and dependent on organizations resources and capabilities. READ MORE

  3. 2. Is Political Activism the New Black? : Consumers' Attitudes toward a Brand that uses Political Activism in Advertisement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Cornelia Karlsson; Azra Kljako; Therése Pauldén; [2017]
    Keywords : Political activism; attitudes toward advertisements Aad ; attitudes toward brands Ab ; incongruity; involvement.; Marknadsföring; konsumentbeteende; attityder; reklam; aktivism;

    Abstract : Background: In 2017, brands have started to use their advertisements to take stance in political issues. However, since this trend has emerged in 2017, research in the field is limited. READ MORE