Essays about: "Bachelor thesis within international business"

Showing result 1 - 5 of 12 essays containing the words Bachelor thesis within international business.

1. 1. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Krasimira Stoyanova; [2017]
   Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

   Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

3. 2. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christian Jensen; Andersson Rebecka; [2017]
   Keywords : Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

   Abstract : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. READ MORE

4. 3. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Cecilia Jedenberg; Vincent Tollesson; [2016]
   Keywords : Consumerism; global brand strategy; consumer behavior; competition; consumer driven economy; China; International Business;

   Abstract : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. READ MORE

5. 4. Management Dilemmas in Former Eastern Bloc Countries

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Carl Holmgren; Alexander Rydberg; [2014-08-13]
   Keywords : Corruption; Bribery; Hungary; Sweden; Management; Institutional Theory; Culture; Norms and Value; Transaction Cost Theory;

   Abstract : This bachelor thesis examines how Swedish companies handle the problematics that can arise when acting on markets in former Eastern Bloc States, with Hungary as its central foci. The main dilemma that is focused on throughout the study is corruption and bribery. READ MORE

6. 5. Harmonized Intellectual Property protection for software solutions within EU - A modest proposal

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Morgan M E Broman; [2014]
   Keywords : EU; European Union; Intellectual Property; IP; Information Technology; IT; software; harmonization; Law and Political Science;

   Abstract : This thesis picks up the journey from my Bachelor’s thesis where it was concluded that current legal protection of the Intellectual Property (IP) for “computer programs” and associated components is fractured and contains gaps that provides for legal uncertainty for the author/creator/inventor. The BSc thesis’ analysis covered IP protection provided through international treaties, statutory law and case law with a focus on the EU perspective. READ MORE