Essays about: "Cecilia Jedenberg"

Found 2 essays containing the words Cecilia Jedenberg.

1. 1. How Consumers Navigate Ethical Tensions in a Marketplace: Swedish Dairy Marketplace as Context

   University essay from Göteborgs universitet/Graduate School

   Author : Cecilia Jedenberg; Frida Lennartsson; [2018-07-03]
   Keywords : ethical consumption; brands as resources; ethical tensions; phenomenology; consumer culture; dairy consumption;

   Abstract : This research examines how consumers navigate ethical tensions in a marketplace, which applies to the Swedish dairy marketplace. This qualitative research takes a phenomenological approach and consists of 12 interviews with consumers. READ MORE

3. 2. Consumerism feeds the dragon : A multi-case study of how Swedish firms can increase consumption of products in China

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Cecilia Jedenberg; Vincent Tollesson; [2016]
   Keywords : Consumerism; global brand strategy; consumer behavior; competition; consumer driven economy; China; International Business;

   Abstract : Title: Consumerism feeds the dragon Authors: Cecilia Jedenberg and Vincent Tollesson Supervisor: Clarinda Rodrigues Examiner: Soniya Billore Course: Bachelor thesis with specialization in International business, Linnaeus University, Kalmar, VT2016, 2FE51E. Thesis name: Consumerism feeds the dragon - A multi-case study of how Swedish firms can increase consumption of products in China. READ MORE