Essays about: "Beatrice Rylander"

Found 1 essay containing the words Beatrice Rylander.

  1. 1. A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Diana Mesanovic; Dijana Rubil; Beatrice Rylander; [2009]
    Keywords : Fresh meat; Country-of-Origin; ethnocentrism; expiration date; price; quality; conjoint analysis; consumer decision making process; consumer behaviour;

    Abstract : This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. READ MORE