Essays about: "Brand Building Process"

Showing result 11 - 15 of 95 essays containing the words Brand Building Process.

  1. 11. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Nilsson; Dante Nordling; [2022]
    Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

  3. 12. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  4. 13. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
    Keywords : startup branding; brand strategy; brand building; branding;

    Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE

  5. 14. Concrete reinforced with FRP rebars : Evaluation of durability and behaviour in the Service Limit State (SLS)

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : David Ottosson; [2021]
    Keywords : GFRP; Durability; SLS; Atena;

    Abstract : One of the most common building materials is concrete and it has been for a long time. To overcome its low tensile capacity concrete structures are normally reinforced with steel rebars. READ MORE

  6. 15. WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pritta Andrina Anggraeni; Flavien Nulli; Andreea Muresan; [2021]
    Keywords : Brand; brand identity; internal branding; brand identity erosion; Social Sciences;

    Abstract : Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. READ MORE