Essays about: "Brand Building Process"

Showing result 16 - 20 of 95 essays containing the words Brand Building Process.

  1. 16. Building a design system for a startup : A case study exploring how an open-source component library can assist a start-up in the creation of a design system

    University essay from Linköpings universitet/Interaktiva och kognitiva system

    Author : Erik Häger; [2021]
    Keywords : Design; interaction design; design system; startup; google material design; google material; tennis; interface design;

    Abstract : The purpose of this thesis is to develop a deeper understanding of the potential benefits of using an open-source library when building a design system. The thesis uses a research through design approach in three steps; (1) identifying what a design system contains and the possible advantages of using one. READ MORE

  3. 17. Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Oğuzhan Bilgili; Dilara Fulya Egesoy; [2021]
    Keywords : brand equity; logistics branding; industrial branding; service branding;

    Abstract : This study investigates a debatable subject of branding; building brand equity in industrial service markets, particularly within the logistics service industry. The extant literature provided many brand equity models, the brand resonance pyramid being the most predominant one. READ MORE

  4. 18. The Nationalist Beauty Ideal

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elin Fransson; Asta Nordlund; [2021]
    Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

  5. 19. UX Design of Augmented Reality House Configurator : Mobile AR Application and Web Administration Interface Design

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Rebecka Skarin; [2020]
    Keywords : Industrial Design; Augmented Reality; Interface Design; User Experience; Usability; House Configurator; User Centered Design;

    Abstract : Many of us find it difficult to make big decisions, building ahouse is one of them. It is perhaps the biggest investment andproject that one takes on. READ MORE

  6. 20. Personalised News in the World of Internet : Exploring solutions for a tailored news experience

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Amine Balta; [2020]
    Keywords : personalisation; customisation; user experience; tailored news; personalised news; customisable news; personalisering; anpassning; användarvänlighet; anpassat innehåll; personaliserade nyheter; anpassade nyheter;

    Abstract : The landscape of news consumption has drastically changed, and so has the expectations. It is no longer about sitting at the breakfast table and reading the physical newspaper, the reader expects a well working digital solution. READ MORE