Essays about: "Brand Building Process"

Showing result 6 - 10 of 95 essays containing the words Brand Building Process.

  1. 6. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 7. Sustainable concrete bridges : An investigation of possible measures to reduce the climate impact

    University essay from Luleå tekniska universitet/Byggkonstruktion och brand

    Author : Daniel Hugh; [2022]
    Keywords : Bridges; CO2; emission; cement; reinforcement; SCM; sustainability.;

    Abstract : The need of building new bridges is always existing in relation with the increase of infrastructureand transport needs. Bridge constructions have traditionally been associated with highconsumption of resources and large greenhouse gas emissions. READ MORE

  4. 8. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olle Lagerqvist; Daniel Carlsson; [2022]
    Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

    Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

  5. 9. Conditions to authorise subcontracting in fashion and apparel industry : a brand's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Clara Maria Rosa Boehler; [2022]
    Keywords : fashion and apparel industry; supply chain management; social exchange; buyersupplier relationship; subcontracting; unauthorised subcontracti;

    Abstract : In current supply chains, the context of subcontracting is majorly connected to unauthorised subcontracting with negative conjunction which has created the fear of discussing subcontracting. However, previous research presents subcontracting as a common practice within fashion and apparel supply chains, however, nearly no study has focused on elaborating the authorisation process. READ MORE

  6. 10. Live shopping as a tool to create an engaging customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Arvid Ekelöw; Vendela Lundberg; [2022]
    Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE