Essays about: "Brand extension"

Showing result 16 - 20 of 73 essays containing the words Brand extension.

  1. 16. BMW iSPACE

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Simon Kafmann; [2020]
    Keywords : Mobile Architecture; Future Mobility; Autonomous Drive; Interior Design; Exterior Design;

    Abstract : Architecture and mobility merge together to provide space for activities away from both home and office. The densification of people’s living space and the delocalisation of the workplace are two of the biggest emerging trends in the near future. Society is constantly changing with new needs and desires. READ MORE

  3. 17. Challenging The Binary Conversation Around Hair Care: A quantitative study on how gender-neutral marketing can be used for gender-specific brands in the hair care industry.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoria Turujlija; Lia Ogbazion; [2020]
    Keywords : Gender-neutral marketing; Advertising; Hair care; Brand extensions; Gender stereotypes;

    Abstract : The purpose of this thesis is to examine the effects of gender-neutral brand extensions for masculine and feminine brands by using gender-neutral marketing. We also provide a definition of gender-neutral marketing and put gender-neutrality in a brand extension context. READ MORE

  4. 18. Content-based Recommender System for Detecting Complementary Products : Evaluating Siamese Neural Networks for Predicting Complementary Relationships among E-Commerce Products

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marina Angelovska; [2020]
    Keywords : Machine Learning; Deep Learning; Siamese Neural Networks; E-Commerce; Recommender Systems; Complementary Recommendations;

    Abstract : As much as the diverse and rich offer on e-commerce websites helps the users find what they need at one market place, the online catalogs are sometimes too overwhelming. Recommender systems play an important role in e-commerce websites as they improve the customer journey by helping the users find what they want at the right moment. READ MORE

  5. 19. Brand identity, the integration of sustainability and sustainability communication: The case of H&M

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Namoan Jirawongsy; [2020]
    Keywords : fast fashion; communication; sustainability; communication in sustainability; social media; brand identity;

    Abstract : The fashion industry is the second dirtiest industry that pollutes the planet. H&M is one of many fashion brands that strive to improve the environment by introducing sustainable products and initiatives. This research aims to study how H&M communicate sustainability in the fashion industry context during the selected period. READ MORE

  6. 20. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE