Essays about: "Brand extension"

Showing result 21 - 25 of 73 essays containing the words Brand extension.

1. 21. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Erdanos Haile; Melanie Björk; [2019]
   Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

   Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

3. 22. Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Maike Stegemann; [2019]
   Keywords : Cultural heritage; branding; brand management; internal brand communication; external brand communication; leadership; brand stakeholders; organizational structure; ownership; Social Sciences;

   Abstract : This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. READ MORE

4. 23. The Startup Hype - Just a bluff?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Krista Glödstaf; Anna Groth; [2019]
   Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

   Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE

5. 24. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sophie-Marie Ertelt; Ecaterina Guzun; Mirja Scott; [2018]
   Keywords : Product Extension Service; PSS blueprint; Mass customisation; Direct to Garment Printing; Design for Sustainability;

   Abstract : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. READ MORE

6. 25. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Huber; Linnéa Lindgren; [2018]
   Keywords : Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

   Abstract : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. READ MORE