Essays about: "Melanie Björk"
Found 1 essay containing the words Melanie Björk.
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1. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE
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