Essays about: "Build successful brand"

Showing result 21 - 25 of 34 essays containing the words Build successful brand.

  1. 21. Country Branding and Social Media Technology : Practical Issues in Development of a Successful Country Brand

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Nataliia Marchukova; [2013]
    Keywords : ;

    Abstract : Today we live in an extremely dynamic world. Some of us were born in countries with developed economy, well functioning civil society and established country brand. Some of us live in developing countries, which are trying to do their best on international arena. READ MORE

  3. 22. Macro-regions in the global cloud of trust. A study of competitive identity creation within the European Union Strategy for the Baltic Sea Region

    University essay from Lunds universitet/Statsvetenskapliga institutionen; Lunds universitet/Master of Science in Global Studies; Lunds universitet/Graduate School

    Author : Egle Maliukeviciute; [2013]
    Keywords : EUSBSR; branding; macro-regions; Competitiveness; Baltic Sea Region BSR ; Social Sciences;

    Abstract : With a new regionalisation process in Europe a number of macro-regions are appearing. The same as countries or cities, macro-regions aim at developing or increasing the competitiveness in the global markets not only for products or funds, but also for ideas, influence and reputation, for trust and attention. READ MORE

  4. 23. Business Models for Mobile Media Services : A case study in China mainland market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jin Huang; [2012]
    Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

    Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE

  5. 24. Communication Strategies via Social Media : The case study of Tomorrowland

    University essay from IHH, Företagsekonomi

    Author : Yulia Kazakulova; Erik Kuhn; [2012]
    Keywords : Social Media; Brand Awareness; Brand Engagement; Word of Mouth; Communication Strategies; Facebook; Twitter; YouTube; Music Festival;

    Abstract : Background: In the past decade, Social Media has been an interesting Internet phenomenon. Social Media has increased the ability for Internet users to communicate and interact with one another, allowing them to overcome boundaries that once made communication difficult and slow. READ MORE

  6. 25. The Business Model of Chinese Manufacturing Born Global Companies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Hanjun Huang; Ran Shen; [2012]
    Keywords : Business Model; Chinese Born Globals;

    Abstract : Regarding that the business model is widely used in e-business, we consider that every business should have its own business model which helps a company to evaluate the business and also create a dynamic business. In addition, the emphasis of this research is combined with another element – Born Global, which caters the globalization trend in recent decades. READ MORE