Essays about: "Build successful brand"

Showing result 16 - 20 of 34 essays containing the words Build successful brand.

  1. 16. Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

    University essay from SLU/Dept. of Economics

    Author : Anna Berge; [2015]
    Keywords : agency theory; franchising; home insurance inspection; inspection cost; insurance; interdependence; Länsförsäkringar; outsourcing; transaction cost theory; transaction-specific investment;

    Abstract : Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within insurance and real estate agency. READ MORE

  3. 17. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  4. 18. FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media

    University essay from Akademin för textil, teknik och ekonomi

    Author : Tamara Ublova; [2015]
    Keywords : social media; fashion industry; consumer behaviour; consumer engagement; purchase intention;

    Abstract : The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. READ MORE

  5. 19. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE

  6. 20. Connection through projection- a quantitative study of consumer evaluations of brand extensions performed by personal brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rebecca Johansson; Agnes Malm; [2014]
    Keywords : Personal brand; Corporate brand; Parasocial interaction; Brand attachment; Congruence;

    Abstract : In a transforming media landscape, new ways for companies to build relationships with consumers emerge. Existing research points towards that brands with higher attachment and visibility in media give rise to more positive consumer evaluations. READ MORE