Essays about: "Build successful brand"

Showing result 6 - 10 of 34 essays containing the words Build successful brand.

  1. 6. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    University essay from Göteborgs universitet/Graduate School

    Author : Wan Chi Lai; [2018-07-06]
    Keywords : Brand image; organic counterpart; binary comparisons;

    Abstract : In an era of growing popularity of organic products, the term Organic remains a resonant symbol of quality in Sweden. It conveys a certain image of the brand, which is vital for a firm to build a successful brand image to attract and maintain customer loyalty. READ MORE

  3. 7. Place brand building in Baku : Place branding

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jamila Afandiyeva; [2017]
    Keywords : place branding;

    Abstract : Purpose    The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. READ MORE

  4. 8. How To Sell A Product : Solo Folk Singing, Personal Branding and Spiritual Journey

    University essay from Kungl. Musikhögskolan/Institutionen för folkmusik

    Author : Anna Fält; [2017]
    Keywords : Music management; Music business; Personal branding; Solo; Singer; Solo artist; Folk music; Folk singer; Artistic development; Personal development;

    Abstract : In this thesis I ́m trying to to find out whether we need to make our art into a product and I am using myself and my career as an example of a product. I wanted to use the word “product” in a positive way and inspire people to think about music management and personal branding as something they could use as a tool when working with something creative. READ MORE

  5. 9. Global brand image creation by Swedish born globals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zsuzsanna Keremi; Wendy Beute; [2017]
    Keywords : B2B; Born global; branding; brand image; internationalisation; Sweden; Business and Economics;

    Abstract : Introduction: Born globals are increasingly prevalent and very successful in doing business globally, which is quite remarkable when keeping in mind they operate with limited human and financial resources and international business experience. They have to utilise capabilities in a unique way in order to internationalise rapidly and successfully. READ MORE

  6. 10. Brand Personality and Social Media Platforms: The Search for the Perfect Match - A quantitative study of personality congruence on social media advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Luiga; Lovisa Modin; [2016]
    Keywords : Brand Personality; Social Media; Advertising; Congruence;

    Abstract : Social media is a widely popular phenomenon and it never fails to fascinate how it touches so many people's lives around the world on a daily basis. The amount of content being transmitted through these kinds of online platforms have completely exploded during the past couple of years and social media sites have become an important player for brands to use when it comes to influencing different aspects of advertising effectiveness such as awareness, attitude, and behavioural intention. READ MORE