Essays about: "CRM impacts"

Found 3 essays containing the words CRM impacts.

  1. 1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  3. 2. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment

    University essay from Ekonomihögskolan, ELNU

    Author : Andreas Thörnblad; Marcus Ahlmén; Petter Jönsson; [2012]
    Keywords : relationship marketing; customer relationship management; crm; speciality stores; satisfaction; trust; commitment; word-of-mouth communication; customer retention;

    Abstract : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). READ MORE

  4. 3. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE