Essays about: "Calvin Klein"

Found 2 essays containing the words Calvin Klein.

1. 1. A Logo is Worth a Thousand Words – A Study of Heritage Brands through Logo Redesign

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hinz Chan; Elsa Perpiñá Subiñas; [2019]
   Keywords : Heritage brands; brand attitudes; perceived brand authenticity; logo redesign; brand management; Business and Economics;

   Abstract : Thesis purpose: The combined research on the effects of logo redesign on heritage brands is underdeveloped. Therefore, we contribute with insights to this nascent subject and provide inspiration for others to continue. READ MORE

3. 2. The 'Perfect' Body : A Study of the Body in Today's Consumer Society

   University essay from Stockholms universitet/Centrum för modevetenskap

   Author : Natascha Katzwinkel; [2014]
   Keywords : body; perfect; fitness culture; commodity; consumption; slimness; postmodernism; A F; Calvin Klein; fitness magazine;

   Abstract : This thesis explores the ways in which the body is positioned within consumer society. The development of body ideals in Western societies is examined in order to point out consumers’ occupation with appearances and their bodies as signifiers of success. READ MORE