Essays about: "Camille Noyer"

Found 1 essay containing the words Camille Noyer.

  1. 1. Exploring brands celebrity endorsement on Facebook

    University essay from Karlstads universitet/Handelshögskolan

    Author : Camille Noyer; Stéphane Di Majo; [2015]
    Keywords : Celebrity endorsement; Brand loyalty; Congruence; Social media; Advertising campaign; Advertising effectiveness; Facebook; Consumers interactions; Brand relationship; Posting; Commenting; Tag.;

    Abstract : .... READ MORE