Essays about: "Campaign Strategies"

Showing result 1 - 5 of 74 essays containing the words Campaign Strategies.

  1. 1. Are you one of those who take children?” Child protection professionals views on the disinformation campaign - implications on the practice and for children’s rights

    University essay from Göteborgs universitet/Institutionen för socialt arbete

    Author : Kim Holmlund; [2023-06-26]
    Keywords : Child protection services; disinformation campaign; children’s rights; Sweden; professional identity;

    Abstract : The aim of this thesis was to analyse how professionals at the Child protection services (CPS) perceive the disinformation campaign, how they related it to their work and how they cope with the potential effects related to the campaign. Semi-structured interviews were conducted with professionals at assessment units at CPS, and thereafter analysed through thematic analysis. READ MORE

  3. 2. Sustainability and branding: : Sustainability and branding: An analysis of Nike and H&M`s CSRcommunication strategies”

    University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

    Author : Josefine Sjöbom; [2023]
    Keywords : CSR; Nike; H M; strategisk kommunikation; hållbarhet;

    Abstract : Some of the most common threats in society today are climate change, struggling world economies and starving people. Today most consumers seek out sustainable products that are produced under fair conditions. READ MORE

  4. 3. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE

  5. 4. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  6. 5. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE