Essays about: "Car subscriptions"
Found 4 essays containing the words Car subscriptions.
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1. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE
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2. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
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3. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE
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4. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE