Essays about: "Celina Johansson"

Found 2 essays containing the words Celina Johansson.

1. 1. Development of dynamic managerial capabilities to facilitate an automotive company’s digital transformation : A case study at Volvo Group

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Frida Johansson; Celina Oberhauser; [2023]
   Keywords : Digital Transformation; Digitalization; Dynamic Managerial Capabilities; Dynamic Capabilities; Automotive Industry;

   Abstract : Background: IT has been reshaping competition and strategy for decades. However, the current wave of IT-driven competition is distinct from previous ones. As new digital technologies have a disruptive effect, organizations must adapt to remain competitive. READ MORE

3. 2. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Celina Johansson; [2020]
   Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE