Essays about: "Chanel"

Showing result 6 - 10 of 11 essays containing the word Chanel.

  1. 6. Consumer Perception of the Value of Brand Heritage

    University essay from

    Author : Norell Elin; Larsson Emma; [2017]
    Keywords : Brand Heritage; Consumer Perceived Value; Consumer Perceived Value of Brand Heritage; Luxury fashion brands.;

    Abstract : Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. READ MORE

  3. 7. Fashioning the political statement : A qualitative study into the duality of postfashion

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Sara Milosavljevic; [2017]
    Keywords : cultural capital; haute couture; luxury; postfashion; commodification; political struggles; inconspicuous consumption; Cultural Sciences;

    Abstract : The aim of this study is to examine the interrelationship between contemporary French luxury fashion and political struggles by examining the garments with explicit political statements from the ready-to-wear spring/summer 2015 Chanel runway, the ready-to-wear spring/summer 2017 Dior runway and the menswear fall/winter 2017 Balenciaga runway analysis as to discern the possible reasons and effects of the making of these statements. The focus of this thesis is to examine the way political struggles, as immaterial social relationships, can be commodified into garments, as according to the Marxist situationist theories of Guy Debord, and how the commodification in question by haute couture houses, rich with the sociological notion of cultural capital as described by Pierre Bourdieu, can have a potential effect on the formation of both fashion discourses and political discourses by using Foucauldian discourse analysis. READ MORE

  4. 8. Should municipalities in Sweden own or rent their public school premises?

    University essay from KTH/Fastigheter och byggande

    Author : Chanel Braddon; Elin Westergren; [2016]
    Keywords : Public schools; owning; renting; social economic value; Kommunal skola; hyra; äga; samhällsekonomi; investeringsbedömning;

    Abstract : According to the conducted survey the majority of municipalities in Sweden own their municipal school premises, and only a few municipalities hire that type of premises. The reason why municipalities own their schools varies. READ MORE

  5. 9. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE

  6. 10. The Glamorous Life of Chanel No. 5 : A contribution to the theory of glamour

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Heidi Hautala; [2011]
    Keywords : glamour; Chanel; semiology;

    Abstract : Glamour is an ideal that permeates our highly visual culture, yet the concept still remains indefinite. Despite its highly ideological function, it has been included in the academic discourse only in the recent years. The aim of this study is to broaden the understanding of glamour as a modern phenomenon and elaborate it as an analytical concept. READ MORE