Advanced search

Showing result 1 - 5 of 11 essays matching the above criteria.

1. 1. How brands can build religious loyalty

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
   Keywords : Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

   Abstract : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. READ MORE

3. 2. 'Fate and Destiny in The Sun Is Also a Star' – The Features of Narration in the Novel and the Filmscript

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Olivia Chanel Furmanski; [2020]
   Keywords : Fate and Destiny; Narration; The Sun Is Also a Star; Literature; Narrative Situation; Thought Representation; Screenplay; Filmscript; Nicola Yoon; Tracy Oliver;

   Abstract : In this paper, I analyze and compare the novel The Sun Is Also a Star by Nicola Yoon with the filmscript by Tracy Oliver for the 2019 movie adaptation. First, I demonstrate how the narrative in The Sun Is Also a Star deals with the literary ideas of fate and destiny and how scholars have defined the concepts. READ MORE

4. 3. The Effect of the Syrian Refugee Crisis on Rental Prices in Lebanon

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Chanel Panossian; [2019]
   Keywords : Syrian refugees; housing rents; difference-in-difference; Lebanon; Business and Economics;

   Abstract : The massive inflow of Syrian refugees in 2011 led to Lebanon becoming the country with the highest density of refugees worldwide. This thesis analyses the effect of the Syrian refugee inflow on rental prices in Lebanon. READ MORE

5. 4. There’s a Snake in My Boot!

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
   Keywords : Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

   Abstract : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. READ MORE

6. 5. Bachelor Thesis

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Chanel Hailou; [2019]
   Keywords : Human Rights; hate speech; Social Media; Domestic terrorism; Far-right extremism; Social Movement theory; Speech-act theory;

   Abstract : With the increase and popularity of the use of internet, hate speech has reached wider dimensions in societies. This thesis will provide empirical examples to show the relation between speech and actions. READ MORE