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Found 2 essays matching the above criteria.

1. 1. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustaf Holmblad; Christina Ericsson; [2013]
   Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

   Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

3. 2. 3D-glass keypad for future mobile phones of Sony Ericsson Mobile Communications AB

   University essay from Lunds universitet/Innovation

   Author : Christina Ohlsson; [2009]
   Keywords : Sony Ericsson Mobile Communications; Manufacturing process; Design guideline; 3D-glass; Test Verification; Keypad; Technology and Engineering;

   Abstract : Abstract The competition regarding market shares in the mobile handset industry is tough. Today the mobile phone is more and more becoming a personal accessory and trends in shape, color and material are changing rapidly. The keypad is one of a phone’s many components which the end user gets in touch with first. READ MORE