Essays about: "City center branding"

Found 3 essays containing the words City center branding.

1. 1. Why do we "double tap" the image? : A case study on engagement in social media through communicated city center attributes

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Simon Persson; Jakob Westergren; [2017]
   Keywords : place branding; engagement; city center brand; instagram; social media; town center management;

   Abstract : This thesis is concerned with place user engagement on a place brand’s social media account. It is argued that a place brand through communicated place attributes can stimulate place users to engage and interact with the brand. READ MORE

3. 2. The death of the city centers : A qualitative study of the use to brand city centers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Johan Lind; Hannes Danielsson; Nelli Avagjan; [2015]
   Keywords : City center branding; place branding;

   Abstract : Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. READ MORE

4. 3. The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Kristian Kassabian; Tobias Goldman; [2015]
   Keywords : place branding; stakeholder; stakeholder involvement;

   Abstract : Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. READ MORE