Essays about: "Club Ownership"
Showing result 1 - 5 of 10 essays containing the words Club Ownership.
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1. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE
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2. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. READ MORE
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3. How to manage tensions between institutional logics
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Nowadays, operating a football club is a rather complex task where clubs have several stakeholders with different interests. The interest for achieving sporting results and the interest for achieving financial results are in particular prominent and management within football clubs have to conduct the club in a way that fulfills both these interests. READ MORE
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4. Stakeholder Management in Swedish Football : An Exploratory Study of Stakeholder Management in the Context of Swedish Elite Football
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Due to the commercialization of football, clubs have put more focus on management in general, and stakeholder management in particular. Despite this, research on stakeholder management in football is in its infancy. Therefore, little is known about how football clubs manage their stakeholders that also possess unique characteristics. READ MORE
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5. M-C-O or M-C...No? Multi-Club Ownership in English Football and Its Drivers
University essay from Umeå universitet/FöretagsekonomiAbstract : Multi-club ownership [MCO] is a concept within the football industry which entails that an owner holds significant stakes in multiple teams. This ownership strategy is not new, however, what are the driving forces of this type of ownership structure and what are the outcomes? The purpose of this study was to explore potential drivers of MCO, to irradiate the concept and determine whether traditional business administration theories can be applied to explain its existence. READ MORE
