Essays about: "Johan Otterhed Bolin"
Found 2 essays containing the words Johan Otterhed Bolin.
-
1. Making a Red Devil: The Case of Manchester United and Mason Greenwood
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
-
2. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE
Result pages:
1