Essays about: "Comparative study of Japanese and Swedish Millennials"

Found 1 essay containing the words Comparative study of Japanese and Swedish Millennials.

  1. 1. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Eric Adam George Akiba; Robin Jonsson; [2022]
    Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE