Essays about: "Conscious Fashion Consumption"

Showing result 1 - 5 of 18 essays containing the words Conscious Fashion Consumption.

1. 1. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ebba Greijer; Abdullah Smew; [2022]
   Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

   Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE

3. 2. The Path of Least Resistance - How established fashion and furniture retailers can implement renting into their business model and overcome consumer resistance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maura Leonie Kongehl; Belinda Sander; [2021]
   Keywords : sustainability; circular business models; business model innovation; access-based consumption; fashion furniture renting; consumer resistance; perceived risks; Business and Economics;

   Abstract : The present research quantitatively examines consumer resistance towards the innovative business model of fashion and furniture renting in regard to environmental consciousness and trend orientation, while also taking into account perceived financial, breakage and hygienic risks. Moreover, the business model frame allows to give guidelines on how retailers can successfully implement a sustainable renting format into their business model considering customer resistance. READ MORE

4. 3. Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Younan Liu; Ye Hei; [2021]
   Keywords : Fashion marketing; Generation Z; Fashion consumption; Sustainable fashion; Sustainable fashion marketing;

   Abstract : Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. READ MORE

5. 4. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Aurora Fagerhus; Sophia Hallqvist; [2020]
   Keywords : Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

   Abstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE

6. 5. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mimmy Ly; Sophie Vigren; [2020]
   Keywords : Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

   Abstract : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. READ MORE