Essays about: "Consumer’s Perceptions"
Showing result 6 - 10 of 335 essays containing the words Consumer’s Perceptions.
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6. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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7. Skogens produkter och dess rykte : konsumenters attityder till förnybara engångsartiklar och dess industriella sektor
University essay from SLU/Dept. of Forest EconomicsAbstract : Klimatförändringarna och hållbarhetsfrågan kopplat till skogsnäringen har gett upphov till en del av skogsdebatten, där mål kring bioekonomi ligger i konflikt med att avsätta mer skog till förmån för biologisk mångfald. Förnybara produkter tillverkade av skoglig råvara har en roll i denna debatt, och är idag ett kontroversiellt ämne. READ MORE
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8. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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9. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE
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10. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE