Essays about: "Consumer’s Perceptions"
Showing result 16 - 20 of 335 essays containing the words Consumer’s Perceptions.
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16. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE
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17. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE
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18. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement
University essay from Umeå universitet/FöretagsekonomiAbstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE
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19. Circular Economy in the Clothing Industry : A qualitative study of organizations managing circular economy and the perceived financial performance
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : The clothing industry faces significant environmental sustainability challenges, prompting increased pressure on organizations to adopt sustainable practices. There has been an increase of pressure towards organizations to become more sustainable, which has impacted how managers make their decisions. READ MORE
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20. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE