Essays about: "Consumer’s Perceptions"

Showing result 11 - 15 of 335 essays containing the words Consumer’s Perceptions.

  1. 11. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tomke D'Souza; [2023]
    Keywords : Brand Activism; Brand Authenticity; Brand Attitude; Hyperconnectivity; Non-Target Markets;

    Abstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE

  3. 12. Consumer Perceptions of Circular Practices in the Textile Sector and the Relation to Consumption Behaviour : Practical Implications for Stakeholders in the Textile Industry

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Elina Lewe; [2023]
    Keywords : Textile industry; circular economy; circular practices; consumption behaviour; value and risk perceptions;

    Abstract : The textile industry has a substantial negative impact on the environment. In order to decrease the environmental impact, the industry needs to transition to a more sustainable and circular system. READ MORE

  4. 13. Premium price for smaller size? : Testing the relationship between small firm cues and consumers’ willingness to pay for organic wine

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Louisa Hoppe; Diede Rosmalen; [2023]
    Keywords : firm cue; firm size; willingness to pay; organic wine;

    Abstract : Consumer demand for organic products has increased due to growing awareness of climate change and sustainability. However, the higher price of organic products is a barrier for some consumers. READ MORE

  5. 14. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Disha Monga; Vaaruni Venkatesh; [2023]
    Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

  6. 15. Perceptions and Adoption of Cryptocurrencies in the Aftermath of the Greek Financial Crisis. A Study on the Region of Eastern Macedonia and Thrace

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Stavros Apostolopoulos; [2023]
    Keywords : Cryptocurrencies; Financial crisis; Greece; Eastern Macedonia and Thrace; Consumers; Business owners;

    Abstract : This research study investigates the potential of cryptocurrencies in alleviating the consequences of the financial crisis and identifying new avenues for economic development in Eastern Macedonia and Thrace, Greece. It is motivated by the significant economic downturn experienced by Greece following the 2008 financial crisis, which led to a risk of bankruptcy and a drastic reduction in GDP per capita, with the consecutive implementation of capital controls further disrupting the financial transactions in the country. READ MORE