Essays about: "Consumer IT Products"

Showing result 16 - 20 of 776 essays containing the words Consumer IT Products.

  1. 16. Greening the thread : A comparative study of design processes to reduce microplastic shedding in Swedish textile companies

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Stina Victorsson; Sonya Reynolds; [2023]
    Keywords : The textile industry; Sustainability; Microplastic shedding; Sustainable design processes; Triple bottom line; Circular economy; Swedish textile companies;

    Abstract : Purpose – This study aims to gain an increased understanding of how textile companies perceive opportunities and challenges in reducing microplastic shedding in the design process. Specifically, the thesis compares and analyses two distinct textile companies with diverse business approaches. READ MORE

  3. 17. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

  4. 18. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  5. 19. Properties & Stability of Hybrid Pea-Dairy Protein Formulas

    University essay from Lunds universitet/Förpackningslogistik

    Author : Kyriaki-Eirini Moschou; [2023]
    Keywords : properties; stability; hybrid formula; pea-dairy; protein mixtures; development; RTD; Agriculture and Food Sciences;

    Abstract : The aim of this study was to investigate the functional properties and stability of hybrid pea-dairy protein formulas. To achieve this goal, the combination of pea protein isolate (PPI) with dairy proteins such as micellar casein isolate (MCI), sodium caseinate (NaCas), whey protein aggregate (WPA) was evaluated. READ MORE

  6. 20. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE