Essays about: "interkulturell kommunikation"

Showing result 1 - 5 of 8 essays containing the words interkulturell kommunikation.

1. 1. Exploring Swedish Values : A Comparative Study of Perspectives among International and Swedish Students in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Elise Johansson; [2023]
   Keywords : Swedish values; nation branding; public diplomacy; soft power; intercultural communication; Swedish Institute; Svenska värderingar; nation branding; offentlig diplomati; mjuk makt; interkulturell kommunikation; Svenska institutet;

   Abstract : This thesis examines Swedish values from the perspectives of international and Swedish students residing in Sweden, with the collaboration of the Swedish Institute—a public agency focused on enhancing Sweden’s global image and attractiveness to researchers, students, and talents. The research explores the field of nation branding, public diplomacy, and soft power. READ MORE

3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Vanessa Nagaoka; [2023]
   Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

   Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

4. 3. Exploring Intercultural Communication through Film & Television

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Leen Abo Leil; [2023]
   Keywords : Intercultural communication; competence; Film; Television Series; Edutainment; culture; adaptation; Interkulturell kommunikation; kompetens; Film; TV-serier; Edutainment; kultur; anpassning;

   Abstract : This study explores the elements that can or must be changed in a film or television series for it to be successfully adapted and translated into other languages, in order to be accepted and understood by other cultures. By conducting two focus groups and individual interviews with experts in the matter, this study demonstrates that film and television can be an intercultural communication tool that serves as a bridge between different cultures, breaking the barriers and providing an understanding of one another’s norms. READ MORE

5. 4. Cultural Impacts on the Managing of Knowledge Sharing Processes : A Qualitative Study of Swedish Banks in Shanghai, China

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sofia Öhman; [2019]
   Keywords : Knowledge sharing; Cultural diversity within companies; Cross-cultural management; Cultural clashes; Cultural understanding; Kunskapsöverföring; Multikulturella företag; Styrning av multikulturella företag; Kulturella konflikter; Kulturell förståelse;

   Abstract : The globalization of economies and the technology development have both increased opportunities to businesses as well as challenges. Multicultural workforces and other values in the market compared with the home market lead to complexity in the management control when a business establishes abroad. READ MORE

6. 5. Impact of social media on Intercultural Communication Competence of Chinese People living in Sweden

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Mingxing Liu; [2019]
   Keywords : Social Media Use; Intercultural Communication; Intercultural Communication Competence; Chinese People Living in Sweden; Development of Intercultural Communication Competence; Impact of social media on Intercultural Communication Competence.;

   Abstract : Intercultural Communication Competence (ICC) describes the ability to interact with people from different cultures effectively and appropriately. In the impact of globalization and information technology development, social media facilitates intercultural communication and open a new space for intercultural interactions. READ MORE