Essays about: "Corporate Branding Spectrum"

Found 3 essays containing the words Corporate Branding Spectrum.

1. 1. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
   Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

   Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

3. 2. Exploring the Entrepreneur's Mind - A Spectrum of Corporate Branding Mindsets Found in Start-ups

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Barbara Elisabeth Plompen; Milan Wynants; [2021]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Stefania Virginia Aldea; [2011]
   Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

   Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE