Essays about: "Johanna Schönberg"

Found 3 essays containing the words Johanna Schönberg.

  1. 1. Weight Watchers: Dieting is out, Healthy is in

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
    Keywords : WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Johanna Schönberg; [2022]
    Keywords : Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Abstract : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. READ MORE

  4. 3. How corporations’ transition from product branding to corporate branding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
    Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

    Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE