Essays about: "DISSERTATION ON CONSUMER BEHAVIOR"

Showing result 1 - 5 of 10 essays containing the words DISSERTATION ON CONSUMER BEHAVIOR.

1. 1. Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Jofel Jochems; Taeke Cornelis Schol; [2020]
   Keywords : Sustainable packaging; green purchasing; consumer behavior; generation Y; FMCG industry; The Netherlands; intention-behavior gap;

   Abstract : This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. READ MORE

3. 2. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Philip Lundén; [2017]
   Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

   Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

4. 3. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

   University essay from

   Author : Xiaojing Gu; Cheng Han; [2016]
   Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

   Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE

5. 4. Students' attitudes towards Corporate Social Responibility

   University essay from Sektionen för hälsa och samhälle

   Author : Johanna Renvert; [2013]
   Keywords : CSR; Corporate Social Responsibility; consumer behavior; decision-making process; students; CSR attitudes and attributes.;

   Abstract : Corporate social responsibility or CSR is a phenomenon that has steadily been growing for the past decade. CSR is generally considered as activities performed by a company in order to strengthen its positive image. READ MORE

6. 5. How green are you? : a study on Baby Boomers and Generation Y

   University essay from Sektionen för hälsa och samhälle

   Author : Macarena Cerrudo Sampol; Isabella Fajersson; [2013]
   Keywords : Baby Boomers; Generation Y; sustainability; sustainable consumption; values;

   Abstract : Sustainability has been an important and discussed issue during the last decades. Sustainability has been defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” This concern for the environment includes both the business world as well as individuals. READ MORE