Essays about: "Daniela Rodriguez"
Found 4 essays containing the words Daniela Rodriguez.
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1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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2. The TikTok effect : A case study on emotional marketing through social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The adaptation of marketing has led brands to connect with the clients through the usage of theiremotions, understanding the joy or sadness an element can create in a customer, which increasesthe possibility of a recognized experience.To analyze the effects that emotions can create in customers, the usage of Duolingo’s case studywas implemented, the understanding of their new strategy used on TikTok, allowed this studyto analyze the results of such adaptations in generation Z, as the main target through the TikTokplatform. READ MORE
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3. Theorizing & (re)discovering the Self : An autoethnographic & affect-theoretical approach to swedishness & colombianness
University essay from Uppsala universitet/Centrum för genusvetenskapAbstract : This thesis is structured as a feminist creative endeavour, a practice of self-love that aims at exploring (my) depression as a cultural and social phenomenon caused mainly by an inability to correctly embody swedishness, a constant haunting of a colonial and Colombian past, and the affective dimensions of language. This text is based on autoethnographic material about the experiences of being a Colombian-born migrant in Sweden and uses mainly affect theory and decolonial theory to make sense of these experiences. READ MORE
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4. State Terrorism in practice: The Guatemalan coup d’état in 1954
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : This thesis challenges the idea that terrorism is only used by non-state actors. I argue states can and have used terrorism on multiple occasions because terrorism is simply a strategy of violence and can thus be used by anyone. READ MORE