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1. 1. Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Ilja Johansson; Daria Sinichenko; [2010]
   Keywords : carsharing; theory of planned behavior; perceived consumer effectiveness; subjective norms; external factors; environmental concern; attitude; beliefs; intention;

   Abstract : Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. READ MORE