Essays about: "Destination Marketing Organization"

Showing result 1 - 5 of 12 essays containing the words Destination Marketing Organization.

  1. 1. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  3. 2. Revisiting a destination: A tourist’s choice model : A case study of Sweden

    University essay from Högskolan Dalarna/Nationalekonomi

    Author : Katharina Monika Venerius; [2016]
    Keywords : Destination choice; revisit destination; decision-making; logit analysis;

    Abstract : This paper documents the design and results of a study on tourists’ decision-making about destinations in Sweden. For this purpose, secondary data, available from surveys were used to identify which type of individual has the highest probability to revisit a destination and what are influencing factors to do so. A binary logit model is applied. READ MORE

  4. 3. Market your destination : An investigation of how destination marketing organizations can reach generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aldevinge Anton; [2016]
    Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

    Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE

  5. 4. Tillsammans för turisterna : samarbete i turismkommuner

    University essay from SLU/Dept. of People and Society

    Author : Linus Kasselstrand; [2016]
    Keywords : kommun; samarbete; turism; besöksnäring; organisation; Västervik; näringsliv; samverkan;

    Abstract : Samarbete mellan offentliga organisationer och näringslivet är på frammarsch. Speciellt inom besöksnäringen, där en samlad syn på hur destinationen ska utvecklas är prioriterad. READ MORE

  6. 5. Destination Management Organizations And Their Effect on Japanese Tourism to Norrbotten County

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Markus Jansson; Håkan Jernberg; [2014-08-12]
    Keywords : Destination management organization; Norrbotten; Destination development; Place marketing; Cooperation; Japanese tourism; Tourism;

    Abstract : The purpose of this thesis is to study the work of destination management organizations, henceforth called DMOs, in Norrbotten, Sweden’s northernmost county. Specifically, the thesis examines how the work of these organizations has affected the Japanese tourism to the region, which has been growing in the last few years. READ MORE