Essays about: "Digital Marketing Agencies"

Showing result 1 - 5 of 18 essays containing the words Digital Marketing Agencies.

1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
   Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

   Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

4. 3. Building Brand Trust in E-Government among Socially Vulnerable Groups: A CaseStudy on The Swedish Tax Agency

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nejla Salkovic; Ebba Freidenvall; [2022]
   Keywords : Brand Trust; Affective Trust; Cognitive Trust; E-Government; E-services; Information Quality; System Quality; Service Quality; Digitalization;

   Abstract :  The purpose of this thesis is to gain an understanding of how public agencies can increase theirbrand trust by adapting technologies and digital strategies which target inclusiveness forsocially vulnerable groups. To obtain the research purpose, the study explores how the SwedishTax Agency work to adapt its digital tools and the ways in which these digital tools contributeto gaining brand trust. READ MORE

5. 4. Closer Connection for Perfection

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Robin Naderi; Nicholas Sjögren; [2022]
   Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

   Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

6. 5. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kaja Luner; Leona Saliju; [2022]
   Keywords : Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

   Abstract : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. READ MORE