Essays about: "Leona Saliju"

Found 2 essays containing the words Leona Saliju.

1. 1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Leona Saliju; Vladyslav Deboi; [2023]
   Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

   Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

3. 2. Service Communication of Professional Service Firms to Clients : A GA-Agency Case Study

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kaja Luner; Leona Saliju; [2022]
   Keywords : Service Marketing; Professional Services; Professional Service Firms; Digital Marketing Agencies; B2B Service Marketing; Agency-Client;

   Abstract : Background: Global services, particularly professional services, have become one of the world economy’s fastest growing sectors and professionals are becoming increasingly important as a result of this shift. Inherent differences, characterizing professional services, result in a scarcity of empirical evidence on how marketing communications are perceived and executed. READ MORE