Essays about: "Digitala Medieplattformar"

Showing result 1 - 5 of 7 essays containing the words Digitala Medieplattformar.

1. 1. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

   University essay from Högskolan i Halmstad

   Author : Jonas Helgesson; Kristian Stojkovic; [2023]
   Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

   Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

3. 2. Gamification Otherwise : Alternative directions to enhance the sense of friendliness in online communities

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Chuprina; [2023]
   Keywords : gamification; sense of community; engagement; social media; gamification; känslan av gemenskap; engagemang; sociala medier;

   Abstract : Gamification is a widely explored topic in various contexts. In particular, gamification is used in the form of likes and reactions on various social media. However, it was identified that this reward system in the form of likes led to addictive behavior. READ MORE

4. 3. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Navya Sanjna Joshi; [2023]
   Keywords : News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

   Abstract : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. READ MORE

5. 4. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Tilde Johansson; Ebba Martinsson; [2023]
   Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

   Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE

6. 5. Exploring toxic lexicon similarity methods with the DRG framework on the toxic style transfer task

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Martin Iglesias; [2023]
   Keywords : Detoxifcation; Text style transfer; Deep learning; Transformers; Linguistics; Natural Language Processing; Hate speech; Text style-conditional generation; Large language model; Avgiftning; Överföring av textstil; Djupinlärning; Transformatorer; Lingvistik; Naturlig språkbehandling; Hatprat; Textstil - villkorlig generering; Stor språkmodell;

   Abstract : The topic of this thesis is the detoxification of language in social networks with a particular focus on style transfer techniques that combine deep learning and linguistic resources. In today’s digital landscape, social networks are rife with communication that can often be toxic, either intentionally or unintentionally. READ MORE