Essays about: "Digitala Marknadsföringsstrategier"

Showing result 1 - 5 of 8 essays containing the words Digitala Marknadsföringsstrategier.

  1. 1. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  3. 2. How restaurants used digital marketing to keep their customers during the Covid-19

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sertan Ceken; [2023]
    Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE

  4. 3. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

    University essay from Stockholms universitet/Marknadsföring

    Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
    Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

    Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE

  5. 4. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Namroud Sizar; Nilsson Emilia; [2022]
    Keywords : ;

    Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

  6. 5. Nästa generations lantbrukare : hur ser de på marknadsföring och hur ska företag nå ut till dem?

    University essay from SLU/Dept. of Economics

    Author : Fredrika Eke-Göransson; [2021]
    Keywords : nästa generations lantbrukare; digital marknadsföring; kommunikation;

    Abstract : Idag är det många lantbruksföretag i Sverige som väntar med att genomföra generationsskifte för verksamheten och driften. Detta leder till att lantbrukarna i landet idag i genomsnitt är i den övre medelåldern. Att vänta med generationsskiften leder också till att nästa generations lantbrukare får vänta med att ta över. READ MORE