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1. 1. Why companies cannot use carbon paper to develop products -A multiple case study of experimental product development processes

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Grahn; Erik Gruvfors; [2016]
   Keywords : Product development; Innovation; Iterative experiments; Startup; Context;

   Abstract : To avoid developing products that customers do not want, many companies use iterative experiments in their product development processes. Today's existing frameworks regarding iterative experiments provide generic tools for how to conduct experiments within product development. READ MORE