Essays about: "Ethnic Consumers"

Showing result 1 - 5 of 11 essays containing the words Ethnic Consumers.

  1. 1. Employing Genocide : Narratives, Ethnic Identities, and Political Legitimacy in Post-Genocide Rwanda

    University essay from Uppsala universitet/Hugo Valentin-centrum

    Author : Gustaf Hallström; [2023]
    Keywords : Rwanda; Genocide; narratives; memory politics; ethnicity; identity; collective identity; power struggle; Paul Kagame; social psychology; collective memory; politics of memory; memory consumers; politicised identities; reconciliation; official narratives;

    Abstract : This thesis offers an analysis on the memory politics in post-genocide Rwanda, and examines the official narratives regarding history, ethnicity, and identity in order to analyse how political elites in Rwanda politicises collective identity and transforms the social environment of its population through establishing power struggles. By adopting of a qualitative content analysis, the thesis focuses on the speeches by the president Paul Kagame held at the start of each year’s commemorative event of the genocide, known as Kwibuka. READ MORE

  3. 2. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  4. 3. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

    University essay from SLU/Dept. of Forest Economics

    Author : Albin Sternö; Nils Tegnér; [2023]
    Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

    Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE

  5. 4. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

  6. 5. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Johnson; Isabelle Bjärlestam; [2022]
    Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

    Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE