Essays about: "Evelina Tornhed"
Found 1 essay containing the words Evelina Tornhed.
-
1. A world full of influences : A quantitative study on how Generation Z’s view of a brand’s trustworthiness are affected by Influencers wrongdoings.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Problem definition: Along with a rapid growth of Internet usage new forms of communication and marketing have occurred. Influencer marketing have become a popular marketing form, but are brand’s aware of the risk it involves when collaborating with an influencer? This thesis examines how a brand’s trustworthiness can be affected by an influencer’s wrongdoing, in the perception of the critical generation - Generation Z. READ MORE
Result pages:
1